Hi, I’m Carly.

I’m a fashion designer with over 20 years of experience designing for brands including Marc Jacobs, Donna Karan, and Nike — where I’ve designed for iconic athletes such as Serena Williams and Maria Sharapova.

Despite a lifetime of Fashion experience, when it came time to plan my own wedding, something surprising happened.

Like many brides, I had been collecting inspiration for years — long before I was engaged. Over time, I acquired beautiful pieces for my dream day. The dress. The shoes. The bag. Each one stunning, and a dream piece on its own.

But I couldn’t see it all together. Then I realized, I could use the design tools I use day in and day out to create a digital image of the head to toe look, with even the bouquet included. And guess what? The look didn’t work. After two decades of building viral, iconic outfits, my own bridal look wasn’t serving.

I realized these design tools could be used in a new way to fun infinite scenarios. Pink shoe or black shoe? Single rose or cascading bouquet? Minimal veil or dramatic volume? Every scenario, in every combination could be tested.

Where I landed was entirely different from what I thought I wanted — and so, so much more stylish.

That moment became the foundation for I DO STUDIO.

Brides are investing extraordinary amounts of money, time, and emotion into a single day that will live forever in their hearts and in their photographs. We wouldn’t commit to our other half without getting to know them first, and the same should be said for the wedding itself.

I DO STUDIO exists to change that.

If there is one thing I know from spending years working with the worlds most famous athletes, it’s that if you look good, you feel good, and then you are good. We help brides visualize their entire look before they buy, even showing the look besides your betrothed, or in your actual wedding venue— aligning aesthetic, your vision and investment. Because your wedding look shouldn’t be left to chance, it should be designed.